Free link exchange networks are popping up all over the place. What was once a way to market your website using the link space on others website is now a SEO tool. Because some search engines such as Google have implemented an algorithm to base a websites worth on the number of inbound and outbound links, links to your page are a must. But how are these links measured?
Free Link Exchanges
Free link exchanges can help you in many ways, including adding more back links to your website, however they can also have a reverse effect. If your page is about boats and your links are about lemon law attorneys, then the link will not help you much. In all actuality it may hurt your SEO project. Because search engines may consider this as a spammy link and may hurt your ranking.
Reciprocal Links
Having reciprocal links should help you as long as the page linking to your website is on the same theme as the one that your website is about. For instance, If you had only a few links that link to your website that are on the same theme as your website. It would be much better than having hundreds linking in that are totally different than the theme of your website.
Getting Links
To get your website noticed, you'll need to get some links. Although this may not be an easy task, especially if your website is relatively new. It can be much easier than you think, if you take the correct approach. Simply contact webmasters of sites you're interested in and on the same theme as your website. Usually most will turn you down, but if your website is useful and informative, some will respond and grant you a reciprocal link.
Returning the Favor
Some webmasters may link to you and all will be good. The inbound link pagerank may be higher than yours. If so, return the favor to a new website that is trying to get into your niche, if their site is worthy of a link from your site, give it to them. Of course this is totally up to you who you want your site to link to. I hope this article has given a better insight on inbound links. Of course as with any SEO article, without knowing the exact algorithm used to determine search results, it is impossible to be 100% sure of anything. However based on past experiences and daily experiences in SEO, this article provides a wealth of information.
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