Indexing and Link building
Introduction to SEO
SEO is an acronym for Search Engine Optimization.
What SEO really means is making money on the Internet by making whatever you have available regardless if it has a price tag on it or not easily and readily available to the search engines.
SEO is nothing more than a set of tricks and tips and sometimes sense that when used in the right combination or alone will help you out in the search engines. In order to understand indexing, link building and everything else that is SEO you'll first have to understand how a search engine works.
There are several search engines available: Google, Alexa, Bing and more. For the purposes of this article, I'll be using Google as the search engine as the majority of people on the Internet use Google.
When you search for something, you go to a specific search engine & type a word in the search box & click search there is a lot of work going on that we don't see. Working quietly and quickly behind the scenes, Google scours it's database of sites & pages, displays you with the most relevant results. Most of the time.
Two most important factors in your search engine success:
1) Indexing 2) Link Building
Indexing
When Google displays results on a result or index page, this is refereed to as SERP. SERP is an acronym for Search Engine Results Page. An Index is a hierarchy of information.
Indexing is the process of getting your page into Google's Index.
Page Requirements For Indexing
You can get into Google's index really easy and pretty quickly if you play your cards right and follow the "rules".
Whilst describing Indexing, I'll be referring to Pages not Sites. Sites consist of pages & not every page on a site will be indexed. In other words the Site itself doesn't get indexed, the pages do so it'll be indexed page by page.
Search engines have remote computers called "spiders" or "bots". These spiders scour the web for new or updated web pages. When they are out and about spidering or crawling (like a spider) they almost always pick up on the new and or updated pages. In order for the spiders to crawl your page you'll just need a few ingredients to your page.
The Foundation For Indexing
1) Page Title.
2) META Tags - META - After or beyond.
3) Page Content.
4) The Page Layout & Design.
The Indexing Process
When you upload your page to your server you just started the race to get indexed. The first part is uploading your page. The bots are going to be looking for you. Once they visit your page they may not index you. They may put you in line to be indexed. Sort of like a probationary period. Any changes you make to your site, the bots know and will keep starting from scratch with your page until it's indexed.
Every method of getting Indexed is just a method to get a backlink. Backlink is a link back to a site, also refereed to as Incoming/Inbound links.
Indexing/Linkbuilding Methods
1) Blogging.
2) RSS - Really Simply Syndication.
3) Pinging.
4) Pay-Per-Click - PPC.
5) Social Bookmarking.
6) Articles.
7) Forums.
8) Press Releases.
9) Classified Sites.
SEO's also have numerous terms, definitions & jargon.
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