One of the most important aspects for SEO campaigns is accessibility. A SEO team has to make sure that that the website they are optimizing can be accessed by SEO spiders but also by users, no matter the type of browser they use, the connection speed and so on. This is actually something that specialists sometimes forget to do: check if a website can be accessed from all parts of the world, including China.
Somehow, this big mistake can be easily understood as the Internet is borderless and nobody thinks about restricted access. However, the "China issue" is something that we should really bear in mind as it can cost us a lot. In 2008 the Internet World Stats said that that China will overcome US as far as the number of Internet users are concerned.
However in 2009 America had 470,914.336 Internet users while China had only 420,000.000. Nonetheless, China's massive Internet Users is something that no SEO expert should neglect.
The project implemented by the Chinese government to protect its citizens from controversial content is officially called the Golden Shield Project. The project makes use of proxy servers and reroutes everything so that the users can access the websites. This is why it is important to check if your website is available in China. There is one thing that you should keep in mind, namely that China's firewall is not consistent this is why you should check and see whether your site is accessible at least in every major city.
A SEO campaign is very important for everyone that has a business, no matter if it is an online shop or a simple presentation site for your company. Hiring a SEO team of experts can prove to be a lot of help as they know what strategies they should apply for your site, they know how to look for the bets keywords and so on. So why don't you give this another thought is you are interested in boosting your sales?
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