The biggest SEO mistake you can make is putting SEO on the back burner without first doing search engine analysis when building your website. Whether you're creating a new website or overhauling a current one, you probably have ten thousand things on your mind. You might be thinking about selecting a good logo for your site, or hiring a good web designer --or choosing the best web hosting company -- just to name a few.
Every professional you use will make sure you know the most important thing your website needs -- from their unique perspective. One will tell you your site needs the very best coding in order to function properly. Another will tell you that the most important thing is what you say. After all, if prospects can't read your content, they won't buy from you. Still another might school you on the importance of graphics. Of course they're all correct. But guess what? Nothing they say makes any difference unless you are able to attract visitors to your site. And to do that you must have search engines. But you also must do something else.
You Must Make it Easy For Search Engines To Index Your Site.
Sometimes internet marketers spend hundreds or thousands of dollars building a website that their customers are unable to find. The reason? Because the search engines can't give your site a decent ranking.
What does that mean?
The search engines find your site by using programs called robots, or spiders that "crawl" the internet. These programs are automated to follow hyperlinks from one page to another and from one website to another. Whenever they encounter new content or a new site (like yours, for instance). they save, or index, their findings. Then, whenever someone types a keyword in the search window, the search engine displays on the SERPs (search engine results pages) the information that is most relevant to that particular keyword.
The visitor then has the option of choosing the information that is most relevant to what he's searching for. But in order for the search engines to display your information in the most prominent position, it must first make sure your content is relevant to what the visitor is looking for. I have listed 3 things below that will help make that happen.
1. Put SEO (search engine optimization) at the top of your list. Do your homework. Read, read, read. Find someone who is knowledgeable in SEO, and get his input on what you need to do to make your site more search-engine friendly.
2. If you can, build your website yourself with the help of a reputable hosting company. Stay away from websites built with programs that could hide your content inside a graphic. The "spiders" are not able to read content that's hidden inside a graphic.
3. If possible, don't use too many frames on your site. Search engine spiders can't read the content inside a frame. Besides, that's old school stuff.
Conclusion
Following the guidelines above will help assure that your site will be search-engine friendly in its structure and appearance, and will help make it more "index-friendly" for the search engines.
But don't stop there.
As a contractor doesn't stop when he builds his foundation, and a golfer doesn't stop playing when the club hits the ball, you can't stop improving your site when you finish writing your content. You must follow through on all your SEO commitments and efforts. This will ensure that readers and potential customers will be able to find and navigate through your site with ease.
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