In a recent article, I went over some of the biggest SEO myths. Because there are so many of them, I couldn't possibly go over them all. So, in this article, I've picked out a few more SEO myths that I am sure you believed at one time or another. Don't feel bad. Everybody, including myself, falls for these at some point in time. It does take a while to smarten up and realize that people are just feeding you a load of horse manure. Anyway, I hope you find these helpful.
I'm going to start off with a myth that really drives me crazy. It has to do with getting your site crawled by the search engines, or more specifically, how NOT to get them crawled. Many people are under the impression that simply by adding some code to your robots.txt file that this will do the trick. Sadly, no. The search engines have ways of getting around this. The only REAL way to keep your page from getting crawled is to password protect it. That way, the search engines can't possibly get past it. Sorry, but if you want fool proof, that is your only option.
Then we have this myth...You know that description that you see whenever you do a keyword search? People have been lead to believe that this description will be whatever you designate in your meta tags. Well, here's another one that gets blown out of the water. The search engines will crawl your page and pick out little bits and pieces of phrases that it feels are relevant and add them to the description. So don't be surprised if, when you do a search for your site in the listings, that it isn't exactly what you thought it would be.
Here is one of my favorites. The higher your page rank, the higher you will rank in the listings. While at one time page rank did help a bit, today, it is all but worthless. Google has recently made some major changes in the way page rank is handled and quite honestly, don't even worry about it any longer. It's as close to worthless as you're going to get. Yeah, I know...some people are never going to believe that, and that's fine. But I don't even know what the page ranks of my sites are...nor do I care.
There you have it. Just a few more pieces of misinformation that you can tuck under your cap. And the sad part is...this is just the tip of the iceberg. Maybe I'll write another article in the future with yet some more SEO myths. And who knows...maybe some day, these myths will be a thing of the past.
One can only hope.
To YOUR Success,
Steven Wagenheim
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